Anti-Kickback, Fraud, Stark And Marketing - Where Are The Landmines?

         This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback, and Stark laws, and discuss how marketing activities can trigger either or both.

         This program will review the Federal False Claims Act and its various elements. It will examine what it covers and how it works, what is required to prove a false claim, who can bring an action under the Act, its damages, and how it interfaces with the Anti-Kickback Statute.

         It will also provide an understanding of the Anti-Kickback Statute, what it prohibits, its intent, its exceptions, and its scope. In addition, it will provide an overview of Stark I and Stark II, how Stark differs from the Anti-Kickback Statute, what it prohibits, designated health services, the Stark penalties, enforcement, and exceptions.

         The program will also discuss compliance plans and what they should address, as well as case studies. Finally, the program will discuss how marketing activities can trigger a violation of these laws.

        This session will benefit all functional groups who have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance. On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.

        This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

• A brief review of the Anti-Kickback Statute, what it is and what is prohibited
• A brief review of the safe harbors that relate to marketing activities
• A review of the OIG advisory opinions as they relate to marketing
• A review of OIG compliance guidance as it relates to marketing
• An overview of case law relating to marketing activities
• Strategies that should be taken to preclude liability

This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient and prescription drug manufacturers, and durable medical equipment suppliers.

• Practice Owners/Administrators
• Providers
• Sales and Marketing Managers
• Customer Service Managers
• Risk Management
• Medical Providers including Registered Nurses, Physician Assistants, and Administrative Staff
• Attorneys and Legal Staff