Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do
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Course Description:
Because the Anti-Kickback Statute is so broad it what it prescribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.
Why should you Attend?
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.
When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.
Areas Covered:
- A brief review of the Anti-Kickback Statute, what it is and what is prohibited
- A brief review of the safe harbors that relate to marketing activities
- A review of the OIG advisory opinions as they relate to marketing
- A review of OIG compliance guidance as it relates to marketing
- An overview of case law relating to marketing activities
- Strategies that should be taken to preclude liability
Who will benefit?
This webcast will be of a valuable assistance to the below audience.
- Hospital Executives
- Dentists, Podiatrists and Chiropractors
- Physicians
- Physician Practice Executives
- Ancillary Service Providers
- DME Provider Executives
- Ancillary Service Provider Executives
- Attorneys representing any and all of the above
Registration Options
Tags
Marketing to Medicare or Medicaid Beneficiaries, Anti-Kickback Statute, OIG Guidance, DME Provider, OIG Compliance Guidance
Speaker Details
William Mack Copeland
Health Care Attorney
William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services.
Refund Policy
Participants/Registrants for our live events, may cancel up to 72 hours prior to the start of the live session and ComplianceTrain will issue a letter of credit to be used towards any of ComplianceTrain's future events. The letter of credit will be valid for 12 months.
ComplianceTrain will process refund in cases where the event has been cancelled and is not rescheduled within 90 days from the original scheduled date of the webinar. In case if a live webinar is cancelled, participants/registrants may choose between recorded version of the course or a refund. Refunds will not be processed to participants who do not show up for the webinar. A webinar may be cancelled due to unavoidable circumstances, participants will be notified 24 hours before the scheduled start of the event. Contact us via email: admin@ComplianceTrain.com
